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World Trade Centers Association, of
Which WTC Turku is a Member, Focuses on Business Opportunities in Africa at its
2022 General Assembly “Exploring New Horizons”
Artificial Intelligence-powered
matchmaking platform to once again foster global B2B networking during 100%
virtual business conference
New York, NY (April 12, 2022) — The
World Trade Centers Association® (WTCA®) — an international trade
organization connecting more than 300 World Trade Center® (WTC®) locations in
nearly 100 countries of which World Trade Center Turku is a member — will host
its annual 2022
WTCA General Assembly (GA) with a focus on business opportunities in
Africa. This year’s event will once again be complimentary and held virtually
with an Artificial Intelligence (AI)-powered B2B matchmaking platform to
maximize time spent establishing business connections between attendees around
the world. Hosted by the WTCA team in New York, the business conference will be
held from Monday, April 18 to Friday, April 22.
The GA will bring together WTCA
Members and their global business networks consisting of leaders from business,
government, academia, media and international organizations, reflecting the
WTCA’s diverse global footprint. With the theme of “Exploring New Horizons,”
the 2022 GA promises to be a unique and engaging week-long event, demonstrating
the strength of the WTCA network and offering attendees the opportunity to
learn from leading experts and connect with each other virtually through the
matchmaking platform.
“For the second year in a row, we
are pleased to host the GA virtually and offer AI-powered B2B matchmaking to
all attendees free of charge. This platform is an efficient and effective way
to find business prospects around the world, and has become a huge benefit to
enhance our network’s ability to connect and facilitate trade for our Members
and their business networks,” said John E. Drew, Chair, Board of Directors of
the WTCA. “Also, with a renewed focus on business in Africa, we hope this GA provides
a glimpse into the opportunities available at next year’s GA – which will be
hosted in Accra, Ghana by World Trade Center Accra.”
This year’s GA will feature two
half-days of livestream programming, kicking off on April 19 with WTCA Members-only
programming to provide updates from the WTCA Board of Directors and senior leadership,
as well as from the nine Member Advisory Councils (MACs) covering Agriculture,
Business Clubs, Conferences & Exhibitions, Real Estate and Trade Services.
On April 20, the last day of the GA’s mainstage programming – which is open to
all attendees – will include a keynote address with Atsuko Toda, Acting Vice
President for Agriculture, Human and Social Development of the African
Development Bank; a fireside chat with Soji Awogbade, Partner and Lead of the
International Trade, Energy & Natural Resources and Agriculture Practice
Groups at ǼLEX, on the African Continental Free Trade Area (AfCFTA); as well as
a panel discussion on “Africa, Continent of Opportunity” with WTCA Members from
Algeria, Côte d’Ivoire, Ghana, Mauritius and Nigeria. The day will conclude
with the kick-off to the 2023 General Assembly. Livestream programming is open
to all attendees unless otherwise noted for “WTCA Members only” and will be
hosted in English with simultaneous translations in French and Spanish.
Available to GA attendees 24/7 for
the whole week from April 18 to April 22 across all time zones, the AI-powered
matchmaking platform uses an algorithm to collect and process individual
interests of every event attendee, providing them with the means to discover
the right content, foster meaningful connections with relevant matches and
achieve individual goals. The tool also has the ability to learn from attendee
interactions, further improving match relevance in real time and scheduling
virtual one[1]on one meetings instantaneously.
Business sectors represented by attendees at the 2022 GA include: Agriculture;
Automation & Automotive; Construction & Engineering; Energy, Power,
Gas, Petroleum, Renewables; Fintech, Enterprise Software, Data, IT; Food &
Beverage; Metals & Mining; Pharmaceuticals, Healthcare, Medical Devices;
Real Estate Development, Rental, Leasing, Sales; Tourism & Hospitality; and
Transportation, Logistics, Telecommunications.
“With the addition of the AI-powered
matchmaking tool to our annual offerings, the association now provides 24/7
matchmaking on a global level, across all industries and sectors,” said Robin
van Puyenbroeck, Executive Director-Business Development of the WTCA. “The
platform is seamless and easy-to-use, allowing attendees to participate in
relevant B2B meetings while its algorithm does the work for them. We strongly encourage
all businesses looking for new connections to participate in this year’s GA. It
is an opportunity you do not want to miss.”
For more information about the 2022 WTCA General Assembly, please visit https://wtca.swoogo.com/2022wtcageneralassembly.
Also, follow along on social media #WTCAGeneralAssembly.
Interested WTC Turku business
members who would like to attend this year’s event should contact WTC Turku at heidi.saaristo@turkubusinessregion.com
for more information.
MEDIA CONTACT:
WTC Turku
Heidi Saaristo
+358 40 527 3706
heidi.saaristo@turkubusinessregion.com
World Trade Centers Association
(WTCA)
Chanelle Kasik
Phone: +1 212 432 2644
Email: ckasik@wtca.org
About WTC Turku
WTC Turku is a part of the global
network that promotes and strengthens international trade. More than 300 WTCs
in nearly 100 countries are supporting companies to search for customers and
partners worldwide.
WTC Turku is the first contact for
companies and a service instructor for the right door / service provider, once
the situation has been briefly mapped. WTC Turku organizes seminars and
training events. To learn more visit http://www.wtc-turku.fi.
About World Trade Centers
Association (WTCA)
The World Trade Centers Association
(WTCA) is a network of more than 300 highly connected, mutually supporting
businesses and organizations in 92 countries. As the owner of the “World Trade
Center” and “WTC” trademarks, the WTCA licenses exclusive rights to these
brands for Members to use in conjunction with their independently-owned, iconic
properties, facilities and trade services offerings.
Through a robust portfolio of
events, programming and resources that it offers its Members, the goal of the
WTCA is to help local economies thrive by encouraging and facilitating trade
and investment across the globe through Member engagement. To learn more, visit
www.wtca.org.